One should have what it takes to accomplish what one is destined for

The proverb "one should have what it takes to accomplish what one is destined for", is quoted from a speech of President Xi Jinping. As far as I concerned, same principle also applies to the actual quality of the product.

Obviously, the quality of the product and the brand's image shows a kind of complementary relationship. The improvement of the product quality can attract more customers to purchase, thus forming a positive brand effect and, at the same time; the ascension of the product quality would also be helpful for enterprises to consolidate the brand effect.

How does Huawei improve the quality of the enterprise network products? Technology is the important factor to make it. Currently, technology is developing by leaps and bounds and Cisco, as a pioneer, does have some advantages. However, its long-term M&A strategy is not stable to some extent. Therefore, it still needs to make a difference from its own technology research and development. Huawei, being later in the enterprise network, their product performance may be poorer; however, their technological may leap just around the corner with considerable R&D investments annually. Therefore, at present, Huawei should absorb talents widely, enhancing the staff sense of belonging and thus forming a benignant circulation.

In addition, as a corporate network product, how to guarantee the security of information is also an essential problem for two enterprises to be considered. At this point, Huawei has a unique advantage as state-owned brand. The rational can be found when Huawei is blocked by the United States on security grounds while entering the U.S. market. As a result, Huawei should pay more attention to the publicity information security (more issues will be discussed in the advertising part).

What discussed above is only the actual quality of the product, another concept is the customer perceived quality. Namely, it is a subjective evaluation of the product or service made by customers. They make such evaluations according to their demands for the intended use of the product and situation as well as comprehensive analysis of all kinds of relevant information of market obtained through formal or informal way. Customer perceived quality is associated with the actual product quality, which enterprises may improve through various ways.

SUN Jiawei