New change in development strategy

Comparison of the development strategy

Cisco has changed the focus of customer-oriented for the development, using the most high-tech enterprise business logic – the "feature-led" product strategy. It uses a typical centralized product strategy advocated by Microsoft and Intel. In Intel’s case, this strategy is through compliance to the "Moore's Law (computing power of the CPU will double every 18 months)," Intel launch out its new CPU on the basis of this theory for 20 years and leave the opponents far behind. Here, you cannot see any respect for consumers. This will bring a consumer has no choice but to follow. Cisco recognizes the orientation of their own development, which is to make the customer to adapt products, rather than products to meet customers.

Huawei believes in product innovation to maintain technology leadership, but only half a step ahead of the competitors, leading for three steps will become “martyrs". So Huawei explicitly changed technology-oriented strategy into customer demand-oriented strategy. Through the analysis of customer needs and propose solutions, and under the guidance of these solutions to develop low cost, high value-added products. To this end, Huawei has repeatedly stressed the product development roadmap is customer demand-oriented. Customer demand as the goal, with new technical means to achieve customer needs, technology is only a tool. New technologies must be able to promote good quality, good service, low cost, not this is meaningless on commerce. Huawei's core idea of innovation is about how to solve the competitiveness of enterprises, to meet good quality, good service, low operating costs, the priority of customer needs, without excessive emphasis on independent development and innovation. Huawei’s core values ​​are always around the customers.

We can see that Huawei and Cisco go with two completely opposite ways, Cisco is a product-centric , focusing on product development and research that does not cater to the needs of customers , emphasizing its leading capabilities ; while Huawei is customer-centric, it believes technology is not a panacea, but the customer resources is. Just follow the customers' needs, then will be successful.

ZHOU Yang