Building Brand Loyalty based on the CRM strategy in Huawei

Huawei is an independent corporate identity. When the banks were unwilling to finance business conditions and when the  international giants ruled China's telecommunications market all, Huawei  began to rise.
Established in 1988 in Shenzhen, 43 -year-old Ren was pieced together with a few people 24,000 yuan in Shenzhen , holding the dream to become the world 's leading telecommunications company.

Huawei's growth process is actually a marketing history thrilling market . Huawei unique customer relationship management burgeoned in the telecommunications market.

Huawei's marketing strategy is based on customer 's dream is to pursue the implementation of customer relationship management and common interests . Maintain long-term relationships with our customers not only to bring long-term benefits for the enterprise for enterprises to save costs and increase profits , and, therefore , maintain customer relationship management relationship is a prerequisite . I think Huawei in CRM mainly reflected in three aspects .

1.  " universal client" relationship principles

2.  training clients

3. the establishment of a joint venture company with customers

Huawei's customer relations through "three-step " tactical , to create the myth of Chinese enterprises to implement the strategies.

Huawei CRM " three-step" not only train the customer, and more importantly for this particular industry, telecommunications , mobile costs a lot of customers under normal circumstances would guarantee a high degree of loyalty this strategy can receive a good cost-benefit ratio for the stock market, this CRM, making the investment to maximize output . Successful CRM training a high degree of customer loyalty.

From Huawei Look CRM, will give us more inspiration and re-examine the significance of the current enterprise CRM.

Sourcing:
http://wenku.baidu.com/view/748d3e84d4d8d15abe234e91.html

Xiaoxin CHEN