SWOT analysis

SWOT analysis method is put forward by a management professor from University of San Francisco in 1980’s. The four letters of SWOT respectively stand for strength, weakness, opportunity and threat. Therefore we will analyze the relevant situations of Cisco and Huawei from the above four aspects respectively, meanwhile creating the SWOT matrix to combine the internal conditions and external situations of enterprises, and come up with the developing direction of enterprises in future. 

From the above we can easily find that as a certain character of an enterprise, the strength and the weakness can transform mutually in different conditions. This is also what we need to discuss in the next part. How can we fine a balance point which makes the character come into play furthest. However, based on the concept of strategic brand management, we need to make some analysis to it firstly.

P.S. The relevant strategy in the graphs such as SO and WT strategy, will be involved in the following blogs. Here we don’t investigate them.

Sources:
1. Huawei SWOT analysis model, Baidu Wenku, Nov 2013

http://wenku.baidu.com/link?url=gL0FMCSLmP6UE0xbCT3qo2yor2UdrOvUnRHo6C0BIk2sjHOs8Z9P4nMFuz2grfvxOT3oT9FD4VaN1ZcpWIwiDvOFjVJAe3ZhI7i2autz_Cq

2. SWOT analysis and comparison of Huawei Technologies Co., Ltd. and Cisco Systems Inc., docin, Nov 2013

http://www.docin.com/p-677073008.html

SUN Jiawei