Cisco considers that identifying and
meeting the customer needs is the key to Cisco’s continued success. There are
two major parts when it comes to the Cisco customer needs and wants.
Firstly, the company has been
developing a quality approach to satisfy his customers because they think the
quality is a core value. The quality included that the product quality and also
the service to the customer. In addition, the service for the software and
hardware maintenance and support services are also very the concept for Cisco
when we think about the company try to satisfy his customers.
Secondly, Cisco is focused on the
Personalization.
Recently, Cisco studied how to use
the personalization service to attract his customer with the experience online.
They thought that the evaluation from the different customers can offer the
better value for the company.
From the Cisco customer Experience
report published in April 22, 2013, Cisco announced that the customer’s desire
is more personalized, timely and valuable connection with the company. For
example, customer demand the personalization to help simplify the management of
their finances over multiple channels, including online, mobile phones,
telephones, video conferencing and bank branches.
1. Personalized
services
2.
The company’s ability to deliver
personal services
3.
Simplified management
4.
Willingness to share private
information but keep personal information in the vault
5. Willingness
for the virtual meeting
To keep the old customer and to
attract the new customer are the vital part for a company. Nowadays, the
customers required the content and a tailor service which are fit to their
wants and needs. This is the key point to connect the product to the customer’s
want, even become the opportunity to sell their product.
Sourcing:
Xiaoxin CHEN
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