Huawei’s brand identity prism
华为=中华有为
The implied meaning of the brand: China is and always will be able to develop great deeds with bright prospects.
P.S. “Wolf culture” :There are 3 remarkable
characters of wolf: sharp sense of smell, perseverant and indefatigable
offensive spirit, awareness of striving in group.
Cisco’s brand identity prism
In the early days of its establishment,
Cisco intended to use the registering place, San Francisco, as the name of the company. According to
American laws, companies are not allowed to use any city’s name as its product
brand’s name, so they use the last five letters of San Francisco to register.
Meanwhile, they took the representative building Golden Gate Bridge as the logo
of the company. After continual evolution and abstraction, it becomes the
hodiernal sign.
SUN Jiawei
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